How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 23.06.2025 10:40
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Place
Price
6 early symptoms of fatty liver: What your body is telling you now - Times of India
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Product
People
China's electric cars are cheaper, but is there a deeper cost? - BBC
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.